Creative storyteller, WordSmith to the core
I’m Smitten with creativity, data, UX & more

WordSmitten

Who Am I

As a Wordsmith, I have long been smitten with words.

And although my career started  in Events, I first studied Copywriting - this shaped my view on how to exceed customer needs, solve brand challenges, create distinct story-telling that connects.

Now, I unearth creativity through Marketing, collecting audience insights, reviewing data sets. Then, connecting the dots across; spend, Marketing atribution, audience behaviours, mapping intent and revenues.

Kind Regards
Nick Smith

FOUNDER INTRODUCTION

From copywriter to commercial marketer

I started my career as a copywriter, learning how words shape perception, influence behaviour and move people to act. Over 15+ years, that foundation has evolved into building marketing systems that connect audience understanding, campaigns, CRM, measurement and commercial outcomes.

15+ Years of marketing experience.
10+ Years in B2B marketing.
CRM Revenue operations focus.
APAC Australia & Singapore experience.
WATCH THE INTRODUCTION
01

Copywriter First

Storytelling, audience motivation and behavioural triggers still shape how I build campaigns.

02

Channel Agnostic

The right channel is determined by audience need, commercial intent and the job the campaign must do.

03

CRM & RevOps

Campaigns should connect to journeys, SQLs, closed-won opportunities and measurable outcomes.

04

Commercial Outcomes

Marketing should build pipeline, revenue, acquisition, retention and long-term growth.

Resources

Downloadable strategy resources.

Recent Work

Campaigns, content and commercial storytelling.

Services

Commercial strategy, visibility and execution.

Ready to sharpen your next move?